This post contains spoilers for Season 3 of “Game of Thrones.” If you have not read “A Storm of Swords” and do not want the plot spoiled, do not continue. There are NO spoilers posted here for “A Feast for Crows” or “A Dance with Dragons.”
There’s no question: HBO knows marketing.
Just last week, I wrote about the brilliant promotional site, mywatchbegins.com, where you can record yourself taking the Night’s Watch oath.
Today I get to write about another spot-on marketing campaign for “Game of Thrones,” this time in the form of a jaw-dropping ad in The New York Times:
That’s right—Drogon’s silhouette dominates an entire page of The New York Times. Whoa! I didn’t even know you could DO that!
The ad appears only days after the premier on Jimmy Kimmel Live of the new Season 3 trailer, which finally gives fans a tantalizing glimpse at some actual footage.
Let’s break this footage down into some scenes that fans of the books are sure to recognize: