Dissecting the New “Game of Thrones” Season 3 Trailer

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***SPOILER ALERT***
This post contains spoilers for Season 3 of “Game of Thrones.” If you have not read “A Storm of Swords” and do not want the plot spoiled, do not continue. There are NO spoilers posted here for “A Feast for Crows” or “A Dance with Dragons.”

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There’s no question: HBO knows marketing.

Just last week, I wrote about the brilliant promotional site, mywatchbegins.com, where you can record yourself taking the Night’s Watch oath.

Today I get to write about another spot-on marketing campaign for “Game of Thrones,” this time in the form of a jaw-dropping ad in The New York Times:

GoT Season 3 Ad

Photo by “greywatercrannog” on Tumblr.

That’s right—Drogon’s silhouette dominates an entire page of The New York Times. Whoa! I didn’t even know you could DO that!

The ad appears only days after the premier on Jimmy Kimmel Live of the new Season 3 trailer, which finally gives fans a tantalizing glimpse at some actual footage.
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Let’s break this footage down into some scenes that fans of the books are sure to recognize:

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PlayStation 4: A Lot of Dazzle and Hype for a PC in Disguise

If you didn’t get chills when Sony opened the PlayStation 2013 event with the retro PS1 startup music, you must not have lived a PlayStation childhood like I did.

The PlayStation wasn’t my first console. (That would be the NES.) It also wasn’t my last console. (A few years ago I finally bought an Xbox 360.) Lately, I’ve even ventured into PC gaming. But PlayStation will forever hold a special place in my heart.

We never owned an Atari, a  Super Nintendo, a Nintendo 64, a GameCube, or a Dreamcast. All we had was our PlayStation.

When I say “we” I mean my brother and I. He’s 14 months younger. As kids, we were inseparable. I don’t even know how many hours we spent in front of the PlayStation, playing “Crash Bandicoot,” “Herc’s Adventures,” and “Casper.” Crash was our incontestable favorite. When my brother and I played pretend, we imagined that we were Crash and Coco Bandicoot, on a mission to save the world. We made a cardboard replica of Aku-Aku, or as we called him, “The Oobi-digah.” I know it’s still lying around here somewhere. We wouldn’t throw away a memory like that.

So was I excited to tune in for Wednesday’s unveiling of the PS4?

Hell yeah!

Was I still as excited by the end of the event?

Well…yes and no.


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The George R. R. Martin Complex—or, Why Fans Have Entitlement Issues

Hello there, ladies and gents! Sorry for the shortage of updates recently. I got hit with a pretty severe cold and was laid up in bed for a couple of days. Just when I started feeling better, Winter Storm Nemo buried us in two feet of snow and knocked out our internet, phones and cable for about three days. We were fortunate not to lose power.

Now that order has been restored, I want to jump back into blogging with a few words about fan entitlement.

But first!

I just had to mention this incredible site, http://mywatchbegins.com. Developed by HBO as a promotion for “Game of Thrones,” this site lets you record yourself swearing the Night’s Watch oath, led by the Bastard of Winterfell, Jon Snow himself. Your voice is then mixed with the voices of hundreds of others who’ve visited the site and recorded their own oaths.

The result—one truly epic sound bite. George R. R. Martin even recorded his own version for YouTube.

I felt I needed to give HBO credit for thinking up this brilliant marketing strategy, and for making me feel like a badass when I listened to my voice right alongside Jon Snow’s. To hear my recording and to record your own Night’s Watch oath, clicky the pic below!

mywatchbegins.com


The George R. R. Martin Complex

Last week, I wrote an article over at my friend Dave’s site, The Sonic Saber, about the deal George R. R. Martin signed with HBO, and fan reaction to this news.

It got me thinking about fans (of books, television shows, musicians, etc.) and what makes them feel entitled to a constant stream of new content from the writers/actors/musicians they claim to adore—content, by the way, that they dictate.

I have dubbed this phenomenon “The George R. R. Martin Complex.”
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