Dissecting the New “Game of Thrones” Season 3 Trailer

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***SPOILER ALERT***
This post contains spoilers for Season 3 of “Game of Thrones.” If you have not read “A Storm of Swords” and do not want the plot spoiled, do not continue. There are NO spoilers posted here for “A Feast for Crows” or “A Dance with Dragons.”

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There’s no question: HBO knows marketing.

Just last week, I wrote about the brilliant promotional site, mywatchbegins.com, where you can record yourself taking the Night’s Watch oath.

Today I get to write about another spot-on marketing campaign for “Game of Thrones,” this time in the form of a jaw-dropping ad in The New York Times:

GoT Season 3 Ad

Photo by “greywatercrannog” on Tumblr.

That’s right—Drogon’s silhouette dominates an entire page of The New York Times. Whoa! I didn’t even know you could DO that!

The ad appears only days after the premier on Jimmy Kimmel Live of the new Season 3 trailer, which finally gives fans a tantalizing glimpse at some actual footage.
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Let’s break this footage down into some scenes that fans of the books are sure to recognize:

Screenshot - Climbing the Wall

Wildling raiders scale The Wall to invade Westeros.

Screenshot - Daenerys in Astapor

Daenerys Targaryen purchases an army of Unsullied in Astapor.

Screenshot - The Hound and Beric Dondarrion

Sandor Clegane, the Hound, fights Beric Dondarrion of the Brotherhood Without Banners.

Screenshot - The Death of Hoster Tully

Lord Hoster Tully’s funeral pyre sails away from Riverrun.

Screenshot - Jaime Loses His Hand

Jaime Lannister loses his sword hand.

Screenshot - Drogon

Drogon stretches his wings during the long journey at sea.

Screenshot - Jon Snow and Ygritte Kissed By Fire

Jon Snow breaks his vow with Ygritte, the wildling kissed by fire. “You know nothing, Jon Snow.”

I have to say, I’m probably looking forward to Jaime’s character development more than anything else in Season 3. While reading the Jaime chapters of “A Storm of Swords,” I actually found myself rooting for this tortured yet bizarrely endearing character. It’s a testament to George R. R. Martin’s skill that he’s able to make me empathize with the arrogant prick who shoved Bran out a window.

What characters or scenes are you most looking forward to in Season 3? Let me know in the comments!

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One thought on “Dissecting the New “Game of Thrones” Season 3 Trailer

  1. Arrrrgh, where to begin?! I too am looking forward to the Kingslayer’s development. I’m also looking forward to Danaerys victory and the crowds crying “Mother! Mother!”, also Jon/Ygritte’s story and I’m really interested to see how they tackle the red wedding…who am I kidding, I’m looking forward to ALL of it! Counting down….

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